Category: Advice

The best way to showcase your best image in your professional corporate photo is to make sure it reflects how the public might perceive you during your next promotion. Don’t hesitate to invest in clothing and accessories that will help you attract the attention of recruiters. Choose a clean, sober background, avoid flashy outfits and be honest in your facial expression. Be careful with the light and opt for a soft light that does not mask your face. Use a retouching software to correct any possible defects in post-processing. Finally, try posting your photo on your social networks or personal website to promote your professional image and profile.

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Are you a job candidate? Ask yourself this question: As you read this, do the photos of you (portrait or situational) that are on social media or on your resume show the best image of you? Are they recent? Do they make recruiters want to bring you into their company to work with you? Are they magnets for recruiters or do they repel them? If you have any doubts, then the following 10 points concern you:

1. This shows consistency and visually represents the candidate’s skills, abilities and determination.
2. A corporate photo can humanize and personalize the candidate’s profile.
3. Is a powerful marketing tool for job candidates.
4. Allows recruiters to determine the potential and maturity of the candidate.
5. A photo can give immediate confidence and credibility to employers.
6. A good photo can help the candidate stand out and attract the attention of recruiters.
7. A corporate photo can highlight the professional qualities of the candidate
8. A photo can show the candidate’s involvement with the job and colleagues.
9. A corporate photo can help the candidate get a second chance, as it will transform them into a real and tangible person.
10. A corporate photo can help improve the response rate because only a well-designed portrait can encourage recruiters to make contact.

Don’t wait any longer, request a corporate photo session for individuals

A good planning requires the involvement of the photographer before the day of shooting, he will be a force of proposal and will tell you the pitfalls to avoid. A good preparation saves a lot of time on the big day, avoids dead time and allows you to respect the budget allocated by your company.

1. Set a goal and requirements: Determine the purpose of the shoot and set requirements and expectations. Determine the size and format of the photos and decide on the media on which they are to be displayed so that the photographer can ensure that the final image meets the needs of the company.
2. Choose the right photographer: Once you know the requirements, look for photographers who specialize in the type of photo you need, make sure they are technically qualified or have the proper training (studio light management) to show their professionalism. Compare portfolios and prices and don’t hesitate to ask photographers about their experience and the techniques they use.
3. Establish a shot plan: Plan in advance how you want the products to be presented, define a list of poses and angles per product and communicate it to the photographer. Also, allow for the amount of time you think it will take to complete the job.
4. Prepare the products: Make sure the products are well prepared and ready to be photographed. Make sure they are clean, without visible defects and at the desired levels for the shot.
5. Decide on the location: Choose a location for the photos that will not lead to political or financial problems. A neutral but interesting location is the best choice. If the budget allows, hire an interior designer, decorator or staging expert to achieve the desired result.
6. Set a date and a time limit: Set a date with the photographer and determine the number of hours you need. This information must be clearly communicated, and if you are delayed, you must schedule an additional date and time for the photographer.
7. Post-processing options: Ask the photographer if they can provide print-ready images or if they will post-process the images.
8. View and select photos: After shooting, view the images and select the ones you want to use.
9. Uploading and sharing images: Once you have selected the photos, arrange for uploading, sharing and a final version of the images.

Call on Vincent Kem, corporate photographer

Before you rush to hire a corporate photographer, it is wise as a decision maker for your company to look at the following points to make your corporate communication successful and clarify what you need to explain to the photographer. To work efficiently and to avoid wasting time due to organizational errors, the following points should be observed:

1. Identify your objectives: in order to know the style and the type of photos you need, it is important to define precisely your objectives and your communication strategy.
2. Choose a style: choose a visual style that represents your brand image. Decide if you want to be classic, modern, fun, professional, etc.
3. Find the right corporate photographer: look for a photographer who is qualified and capable of translating your vision into shots that will support your communication campaign.
4. Establish a brief: once you have found the right photographer, it is time to establish a brief and discuss the technical and aesthetic details.
5. Organize the shoot: the shoot is an opportunity to harmonize your vision, clarify it and have a good time.
6. Edit and distribute: once the shooting is over, edit the photos, identify the right ones for your communication and distribute them on the different digital and printed media.

In the meantime, you can already contact Vincent Kem, corporate photographer who will be able to accompany you throughout the process.

Not easy to choose a corporate photographer. Here are 7 essential points to check before making your choice when you have the heavy responsibility of making photos for the communication of your company and you had no right to make a mistake.

1. Skills: make sure the photographer has the skills and experience to produce the type of photos you need that reflect your brand and identity
2. Familiarity with your product or service: make sure the photographer understands your business and its objectives and knows how to showcase your products and services.
3. Personality: choose a photographer who fits your style and ideas. A photographer who can work in harmony with your team is a very important asset.
4. Services offered: when you select a photographer, check what services they offer. You may want product photos, videos or photos of people or events.
5. Quality of work: take the time to review a sample of the photographer’s work to ensure that he or she can provide quality photos.
6. Reputation and certificates: make sure that the photographer is well known in his field and that his clients are satisfied. Check for specific certifications, such as professional certification.
7. Price: Price is an important consideration, but should not be the only one. Make sure you choose a photographer who offers good value for money and gives you a service that meets your expectations.

You work in a communication, marketing or sales department? Here are 10 good reasons to hire a corporate photographer:

1. Create professional quality images for your business.
2. Increase your company’s visibility online and on social networks.
3. Offer photos to your clients to show them what you do.
4. Use original photos for your advertisements.
5. Showcase your business with quality photos.
6. Create unique images for your website and social media.
7. Use photos to illustrate your articles and press releases.
8. Bring a personal touch to your business with photos of your employees.
9. Offer photos to illustrate your products and services.
10. Create quality images for your products and services to attract new customers.

Call on a corporate photographer now